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Empire

Rebuilt website and content management to streamline user experience and editorial workflow – all delivered against the clock.

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Fully responsive homepage.

Requirements

Empire was suffering with poor user experience and bringing headaches to its editorial team. It needed a design refresh and content management reboot – and there was only 12 weeks to do it.

Results

A mix of DADI microservices rapidly delivers a new mobile responsive website driven by easy-to-use content management interfaces. It lays the ground for iterative evolution in co-development.

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Early design concept work.

DADI parachuted in a mix of technology and creative solutions in Summer 2015 to launch a fully rebuilt site before the leaves turned yellow in Autumn.

The new Empire product is an API-first built in support of lean editorial workflow, clutter-free user experience across multiple devices and enhanced SEO functionality. The project was initially defined as a minimum viable product and after the launch phase moved into continuous iteration measured against usage data.

DADI is now working with Empire on a release to include the latest version of Publish and is rolling out platform technology across other titles in the Bauer portfolio.

“The DADI platform provides unique and market-leading SEO functionality ”

Head of Search, Bauer Media

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Integration with Themoviedb.org allows editors to select high quality images easily.

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Hub pages allow content to be organised around titles.