Heavy lifting, when you need it

Our support team can help you grow your business by optimising your data strategies and improving the way that you engage with your customers across all channels.

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Give them what they want

Your users are not the same, so why is their content?

A homepage is not a magazine cover – it need not look the same to every one of your users. This is in part a hangover from legacy editorial workflow, but also as a result of brittle content management technology that lazily adopts the one-size-fits-all.

DADI Publish, supported by Track and Identity, allows a modern, personalized approach to content distribution. If your user only ever looks at content about apples, why not hide the pears? Serve myriad versions of your product to your varied audience based on preference.

Add Predict – DADI’s machine learning technology – into the mix and you can foresee which other fruits your users may be interested in. This means a tailored editorial strategy driven by evidence rather than the (still important) editorial nose on its own.

Contact us to discuss how you can better target audience with your content

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