Rebuilt website and content management to streamline user experience and editorial workflow – all delivered against the clock.
Fully responsive homepage.
Empire was suffering with poor user experience and bringing headaches to its editorial team. It needed a design refresh and content management reboot – and there was only 12 weeks to do it.
A mix of DADI microservices rapidly delivers a new mobile responsive website driven by easy-to-use content management interfaces. It lays the ground for iterative evolution in co-development.
Early design concept work.
Bauer chose DADI technology for its Empire refresh in Summer 2015 and delivered a fully rebuilt site before the leaves turned yellow in Autumn.
The new product is an API-first built in support of lean editorial workflow, clutter-free user experience across multiple devices and enhanced SEO functionality. The project was initially defined as a minimum viable product and after the launch phase moved into continuous iteration measured against usage data.
DADI is now working with Empire on a release to include the latest version of Publish and is rolling out platform technology across other titles in the Bauer portfolio.
“The DADI platform provides unique and market-leading SEO functionality ”
Head of Search, Bauer Media
Integration with Themoviedb.org allows editors to select high quality images easily.
Hub pages allow content to be organised around titles.