DADI is architected in stark contrast to traditional monolithic systems. It's designed to support your digital product, not force you to fold your requirements into it – and to improve workflow for engineers, editorial staff, production teams and product managers alike. It's fast to market, too.
DADI is built on Node.JS and MongoDB and provides a series of self-contained service layers which can be run independently or as a whole. You can also think of it as a shopping list – use the services you want alongside your existing tech, or take everything wholesale. We publish our roadmap so you can see what's coming up to extend the platform capability.
DADI is unique in its approach to data: the entire platform is built to facilitate Data Driven Experiences. It enables the concept of the individual at the heart of the platform, creating real-time, person-level taxonomies of interest, and providing multiple actionable data points to enable the construction of individual-specific experiences.