A homepage is not a magazine cover – it need not look the same to every one of your users. This is in part a hangover from legacy editorial workflow, but also as a result of brittle content management technology that lazily adopts the one-size-fits-all.
DADI Publish, supported by Track and Identity, allows a modern, personalized approach to content distribution. If your user only ever looks at content about apples, why not hide the pears? Serve myriad versions of your product to your varied audience based on preference.
Add Predict – DADI’s machine learning technology – into the mix and you can foresee which other fruits your users may be interested in. This means a tailored editorial strategy driven by evidence rather than the (still important) editorial nose on its own.
Contact us to discuss how you can better target audience with your contentContact us