The proliferation of new devices & platforms has created a new battleground for brands; intent-driven moments of decision making and preference shaping that occur throughout the entire consumer journey.
The most successful brands of the future will be those that have a plan for understanding and meeting consumers’ needs in the moments that matter to them.
Our developed process - Moment Mapping - helps brands understand where they fit within the new market landscape; to establish the relevant key moments and to understand consumer and environmental data. Moment Mapping provides an engagement strategy for the targeting of moments with Data Driven Experiences, optimising marketing and content performance.
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